Robinsons have been in partnership with Wimbledon for over 80 years and this year, in a first for team RR, our friends at Red Consultancy tasked us with inviting home grown British talent along to their VIP area to celebrate their new adult cordials (or maybe that should be their new adult deuce?!)
Our guests were invited along to Manic Monday to enjoy champagne, strawberries and cream and of course some fabulous Robinsons Mocktails, all with a money can’t buy view across the grounds from the VIP balcony. They also had the best seats in the house to watch Serena Williams, Nadal and Federer battle it out on Centre Court. The VIP area was buzzing with excitement as the talent couldn’t believe their luck with the matches they had landed on that day.
Our guests included TV great Declan Donnelly & his lovely wife Ali, The Irish legend Eamonn Holmes, David ’The Hayemaker’ Haye, The Walking Dead’s very own Morgan Jones aka Lennie James, World Champion cyclist Lizzie Deignan, along with Laura Whitmore, Lucy Watson, Zoe Hardman, Matt Edmondson, Lisa Snowdon, Katie Piper and Vicky Pattison. We even had our very own mini reunion going on for I’m A Celebrity with Dec, David Haye, Vicky Pattison and Laura Whitmore reminiscing about their jungle days, all seeming very happy to catch up. This made for great press pick up for Robinsons, with our talent leading the coverage on the Main Online, standing out from those at other VIP areas on the day, and all with clear Robinsons branding, making sure we maximised on brand exposure. There was also some great social interaction between the talent and @Robinsons_UK #tasteofwimbledon, helping to increase the brand’s social following and reinforce brand awareness for the new adult Cordials before during and after the event.
Think on this one we served up an ace!