Skoda have teamed up with The Prince’s Trust to create ‘The Driver’s Seat Initiative’, a campaign that celebrates individuality by giving young, creative people the opportunity to shape their own future and make a positive impact on their local community.
Paloma Faith, well known for her unique spirit, style and creativity, recognised far beyond her music made for a perfect match to be SKODA’s first ambassador for the initiative. (Even referring to herself as being like a Skoda!)
To celebrate the new partnership and the collaboration with The Prince’s Trust our guests were invited to an intimate evening with Skoda and Paloma Faith at the Round Chapel, Hackney, with Paloma performing songs from her awesome new album The Architect, a taster of things to come from her upcoming tour and a cover of Make Your Own Kind of Music (which features in the TV ad)
Big thanks to our wonderful guests – Vanessa White, Lilah Parsons, Henry Holland, Emily Atack, Laura Pradelska, Arielle Free, Melody Kane, Pips Taylor, Lorcan London, Clement Marfo, Barney Banks, Charlie Webster and Laura Hamilton.