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In the search for the right talent, analytics will only ever take you so far and can often be a distraction from some of the things that really matter and often get overlooked. As with any relationship, being compatible on paper does not mean the sparks will fly! That is the whole premiss for the tv show ’Married At First Sight’ and to date their success rate stands at 26%, so not a good advertisement for going off data alone!
Using Smart Match Profiling by combining social media stats, personal data, due diligence, along with our personal insights and years of expertise, we are able to match authentic faces to your brand or campaign. |
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Social Media Stats
• Reach • Engagement • Audience • Post insights direct from talent not algorithms |
Personal Data
• Characteristics
• Personal likes and dislikes • Shared fundamental values, emotional intelligence and world view |
Due Diligence
• Relationship with competitor brands • Past misdemeanours or potential issues • Future projects that could cause conflict, damage impact or have a positive impact |
