Pokémon Detective Pikachu Pop Up Event

02 May 2019


To celebrate the upcoming release of the first live-action Pokémon film: Pokémon Detective Pikachu we worked with Warner Bros. Pictures and Premier on an exciting themed pop-up VIP launch event.

Covent Garden was transformed into the perfect space for all Pokémon fans to hang out – none other than Ryme City itself, with guests enjoying an espresso martini at the Hi-Hat Café before flexing their Jiggly Puff singing skills down in the basement karaoke booths. There were several interactive elements across two floors with a stunning neon wall created with neons from Gods Own Junkyard, walls made of yellow fur, a lightning bolt infinity mirror room and a ridiculously cute ‘full size’ Detective Pikachu model.

We were tasked to invite a fun, millennial guestlist: Dancing on Ice’s Vanessa Bauer and Influencer Lex Croucher both arrived in bright yellow, Pikachu-wrapped cars, The Bachelor UK’s Alex Marks & Alicia Oates hung out in Pikachu headbands, The Amazon’s practised their singing skills at the karaoke booths - with actor Ashley Walter, Derry Girl’s Nicola Coughlan, Naked Beach’s Ayesha Perry Iqbal and Clement Marfo, Comedian Axel Blake, Radio 1’s Luke Franks, Influencers Hannah Witton, Victoria Clay, Gadgets Boy and many, many more.

Several of our guests posted on Instagram stories and grid, gathering over 75 organic posts with an engagement of over 213,500.

Take a look here at some of the press we picked up.