We all love to get money off our shopping, a juicy discount at the till makes us savvy shoppers very happy and to maximise on this joy energy drink brand Lucozade Zero have teamed up with fashion retailer Missguided to bring discounts to their customers throughout September.

To kick start the collaboration the Missguided store in London’s Westfield Stratford Shopping Centre put on one big party in store to offer customers big discounts and ‘Zero to Pay’ opportunities.

We teamed up with Frank PR to find a fashion loving celebrity to pop into store a few days before the event to take part in a surprise and delight stunt, selecting and paying for one lucky shopper’s basket!

Of course we chose 2017 Love Island contestant Gabby Allen and booked her beau Marcel Somerville to DJ at the event the following week! Big thanks to Ashley James & Charlotte de Carle for warming the decks up and to Gabby, Becca Dudley & Tallia Storm for being on hand to dish out their style tips, helping customers create the perfect outfit.


16 September 2017