11 November 2017

McVities have launched three new flavours of the classic Digestive biscuit – Caramel, Banoffee & Coffee – what a time to be alive!

To celebrate the new range McVities ran a competition for some lucky biscuit fans to win themselves the ultimate Night In hamper, we’re talking cosy blanket, scented candles, warm hot chocolate and of course lots of delicious biscuits for dunking!

We were tasked with finding some family friendly famous faces to test out the hampers and help promote the competition by spreading the word on their Instagram and Twitter accounts, urging their fans to get involved. Our challenge was to reach McVities core target audience of young females and mums so who better than Love Island’s Chris Hughes, The Saturday’s Frankie Bridge and TOWIE’s Billie Faiers.