Lidl: House of Hortus

25 October 2018


It’s safe to say that gin is the drink of the moment and this year Lidl wanted to celebrate their own brand gin with their first ever pop-up gin club, ‘House of Hortus.’

With a sensory Botanical Garden, a Pink Gin Liqueur Lounge and a ‘Spirits in the Sky’ bar our guests could sample a menu of tasty drinks in each of the themed rooms, inspired by their award winning Hortus Gin range.

Good Relations PR asked for our help booking some well-known, press worthy celebrities for the event, to garner coverage in the likes of the Mail Online and The Evening Standard.

After winning Celebrity Big Brother 2018 Ryan Thomas and partner, ex-Towie star Lucy Mecklenburgh seemed like an obvious choice, partnered with Strictly Come Dancing contestant Katie Piper, alongside TV and Radio presenters Sonali Shah, Arielle Free and Pandora Christie.