YANKEE CANDLE
Brief | To find authentic fans of Yankee Candle over the course of x4 topical pushes. To date, The VIP Suite has implemented two rounds of organic seeding activity, 'Personlisation' and 'Christmas Cosiness' along with helping to 'package up' the offer by creating unique and bespoke hampers. To find out more about this package click here. Top Posts | Miranda Hart, Stacey Solomon, Candice Brown
OTS | 8,105,700 Overall Engagement | 1,821,681 LEESA
Brief | Leesa Mattress were founded in the US with a simple goal: to help people sleep better. On coming to the UK, they wanted to be talked about by celebrities and influencers who spoke to their target market, and had credibility and respect in their field. The VIP Suite were taksed with profiling high level sports personalities and lifestyle influencers, creating organic content and conversations across social media for the brand. These had a direct impact on sales and led to authentic relationships - including charitable appearances. To find out more about this package click here. Top Posts | Alistair Brownlee, Jess Wright, Danielle Peazer,
OTS | 17,839,391 Overall Engagement | 438,727 BEDFOLK
Brief | Launched in May 2018, Bedfolk turned to The VIP Suite to find like-minded lifestyle talent, with social feeds to match their brand’s look and feel, and targeted followers aligned with the brand’s ethos, to raise awareness on social media around the brand launch, and to reinforce the message of luxury and quality with testimonials, for use on the Bedfolk website and in PR and marketing materials.To find out more about this package click here. Top Posts | Mimi Bouchard, Louise Thompson, Megan Gilbride
OTS | 2,697,800 Overall Engagement | 337,829 |
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