Green Flag - Common Sense To The Rescue
26 March 2018
This March breakdown cover provider Green Flag launched their Mud & Motors campaign, kicking things off with the first ever ‘common sense’ obstacle course for cars.
The aim – to cement Green Flag as a challenger brand in the breakdown cover market and highlight the brand’s strapline: “Common Sense To The Rescue”.
To promote the event, Frank PR tasked us with finding someone fun, who would appeal to their 25-34 year old target market, someone well-loved, press worthy who has a genuine love for driving and would reach a wide audience.
After his success on one of ITV’s most popular programmes of 2017, Love Island, and his love of cars and all things adventure we thought Chris Hughes made for a perfect match.
Chris was the first person to take on the common sense obstacle course, setting a score for participants, including media & competition winners, to beat. He was challenged to use his common sense to navigate around the muddy terrain, losing points for nonsensical decisions – The winner with the highest score (& beating Chris Hughes) won a £1,000 cash prize!
Throughout his involvement in the campaign Chris excited people about the launch and encouraged people to watch, like and share the video content as he was filmed on the day. He also took part in a photoshoot on the day with images seeded out to press and used on social media channels. He spoke with media titles including The Sun, Bang Showbiz and OK! Online about his experience. Oh, & he smashed the course!