FUZE TEA SOCIAL POSTS
19 July 2018
As part of Fuze Tea’s ‘Calm The Commute’ campaign which aimed to help bring calm back into busy commuter’s lives, we booked national treasure Joanna Lumley to hop on board of the Great Western Railway’s busy commuter line to encourage passengers to switch off and relax by treating them to an impromptu book reading!
3 Monkeys Zeno then tasked us with publicizing this moment and sharing this idea even further via social media. A video was produced which we pitched out and was shared by both Binky Felstead and Lucy Mecklenburgh, encouraging viewers to take some time out of their day for relaxation and a refreshing iced tea.
These posts managed to reach a huge total audience of 2.7m, with over 130,000 video engagements in total!