Plastic reduction is quite the hot topic at the moment, with less restaurants using plastic straws, the Government planning to ban wet wipes and more of us making a conscious decision to cut out certain products from our lives in an attempt to #LiveClean.
Plastic pollution is a global issue and Ecover is committed to helping consumers understand what they can do to reduce their environmental impact. They want to inspire consumers and businesses alike to become personally and passionately involved to help close the loop on plastic production and drive true change – incoming - the pop-up restaurant “The Rubbish Café.”
Created by Ecover ‘The Rubbish Café’ provided an inspiring ‘lunch & learn’ environment to educate visitors and encourage them to join the Clean World Revolution and #LiveClean to protect the planet. The café served delicious food designed by eco-chef and author of ‘The Natural Chef’, Tom Hunt, using sustainable foods sourced locally that often go to waste. The café was also beautifully and sustainably styled featuring bespoke furniture designed by TV presenter and upcyclist Max McMurdo – we’re talking chairs made from trolleys and rugs made of recycled plastics!
To help raise awareness and drive change the café also had a twist – visitors could only eat if they paid with recyclable rubbish, with advisors on hand to let you know the truth about what’s recyclable and what’s not.
We were tasked by our friends at The Red Consultancy to invite eco-warriors to the launch night to help raise awareness, big thanks to Camilla Thurlow, Lucy Watson, Professor Green, Jasmine Hemsley, Charlie Webster, Olivia Cox, Victoria Clay, Sarah Mulindwa and influencers Zanna Van Dijk, Emma Ross (Mamalina) & Ali Clifford (Incredibusy)