Bud Light: Dilly Dilly
30 September 2018
Bud Light is traditionally a drink you might associate with America but since moving over to the UK market last year it’s grown in popularity in the UK, with help from the playful adverts and social campaigns.
This September a new set of TV ads were realised, depicting a wizard who turns anything and everything the King demands into mountains of Bud Light…
To mirror the TV adverts we were asked by the team at 3 Monkeys Zeno to book in some celebrity talent to create a bespoke social video to share with their own audience.
This resulted in a life size tractor being made from Bud Light for Chris Hughes, on a farm in Sussex, a life size version of Binky Felstead’s dog Scrumble in Chelsea and a life size squat rack for Lucy Mecklenburgh at a gym in Holborn. The videos were then created to show, as if by magic, each of the props being turned into Bud Light.