CORONA: WORLD OCEAN'S DAY
Social Media Campaign
11 June 2018
To amplify the ‘Wave of Waste’ messaging and to encourage the pubic to come down and add their own plastic, 3 Monkeys Zeno tasked us with booking in a handful of environmentally conscious influencers to visit the site and share photos of themselves adding to the Wave.
Corona and Parley for the Oceans also introduced a Hawaiian shirt that Influencers wore and seeded through their channels, sharing photos of themselves wearing it and encouraging people to buy their own at wslstore.com/corona for £53 (with all proceeds from each shirt going to Parley for the Oceans to help support its mission to protect our oceans). The shirt was created to represent how paradise is being destroyed by marine plastic pollution and it features imagery of plastic pollutants, like toothbrushes and six pack rings, rather than the traditional Hawaiian shirt imagery.
Big thanks to the likes of Lucy Watson, James Haskell, Gizzi Erskine, Julia Bradbury, Andy Jordan, JB Gill, Sophie Tea, and many more for posting