Richmond Sausages: 'Nation's Favourites' Football Fans
21 March 2019
Following our success in 2018 working with Richmond Sausages’ on their talent facing PR campaigns, 3 Monkeys Zeno were back with another brief for us – and this time it’s all about celebrating the ‘Nation's Favourites Football Fans’.
Research by Richmond Sausages revealed that 45% of Briton’s bond with their family and community when watching sports, with Football being the sport that unites us the most as a nation.
Given football is nothing without its fans, Richmond wanted to make it their mission to find and celebrate the country’s most dedicated supporters and give them a match-day experience of a lifetime.
Richmond wanted to surprise and delight the ‘Nation’s Favourite Fans’ by taking a local community match and making it Champions League level EPIC. For a chance for fans to win, all they had to do is simply head to the Richmond Facebook or Instagram page and leave a comment telling them why their fans are the heart and soul of their club.
To front the activation and to enhance the surprise, Richmond were after two familiar footballing faces. Of course we were tasked with finding the winning duo.
It’s safe to say profiling our leading man was a no brainer. With the recent buzz surrounding his I’m A Celebrity win - Man of the moment and King of the Jungle Harry Redknapp had to be our face. To support Harry, we booked in TV sports presenter, Hayley McQueen. Hayley's knowledge and love of football, mixed in with fabulous broadcasting skills, made her perfect for the role.
So, what did the talent get up to as our faces? Throughout the duration of the campaign Harry & Hayley completed the following services:
• Filmed a launch video for social media usage across their official Instagram channels and Brand’s owned channels.
• Discussed the Campaign and promoted the call to action for people to nominate their community via;
- Media interviews
- Instagram stories
- A radio day
• Filmed the wrap video and took part in the surprise and delight event by hosting the ‘Premier League’ match for the winning community.
Last weekend we surprised ‘Nation’s Favourite Fans’ at East Grinstead Town FC with half-time entertainment, hot food, a Fan of the Match trophy – and of course a surprise from Harry Redknapp and Hayley McQueen!
Click here to check out all the action!