Bud Light Dilly Dilly

17 December 2018


This Christmas Bud Light wanted to give away some of their iconic #DillyDilly jumpers (or sweatshirts) to some lucky competition winners and asked us here at RunRagged to book two famous faces to act as the catalyst to the giveaway.

With a young, cool, engaged audience wanted we enrolled Love Island contestant’s Camilla Thurlow and Josh Denzel to post an Instagram grid post and story respectively.

The success? Within 24 hours there were over 530,000 accounts reached, with a combined reach of over 1.6 million.